Free traffic by way of content, audios, videos and social media post are ways people can get to know you and what you’re about building rapport. Free traffic does take time and it’s a lot of work creating value based info.
Paid traffic such as Solo Ads is the fastest way to build a list and get eyes on your product. This is cold traffic which can become warm traffic by follow up emails. It’s best to have and marketing system and autoresponder in place to take leads through.
While building your free content, use paid traffic responsibly to build your list fast and share your content with those leads to build rapport.
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