Why Treating People Like Numbers Will Never Work in Online Marketing.
In the world of online marketing, many people believe success comes from playing the numbers game. The logic is simple. If you message enough people, someone is bound to say yes. While reaching more people does increase your chances of making sales, this approach completely ignores one important fact, people are not just numbers.
Ask yourself this. If someone feels like just another name on your contact list instead of a valued person, will they stay with you? Or will they move on to someone who actually makes them feel important? The answer is obvious. People want to feel like they matter. They want to feel like their time and attention are appreciated. If you treat them like just another potential sale, they will leave and find someone who actually values them.
I recently had an interaction that perfectly illustrates what not to do in online business. Someone added me as a friend, and the first message they send of accepting the request, they sent me a direct pitch about their system. There was no introduction, no conversation, and no attempt to connect with me on any level. It was just a straight-up sales pitch, completely out of nowhere.
Now, here’s where it gets even worse. The system they were pitching sound identical to what I already had. This raised an obvious question. What is the point of me buying into something that is practically the same as what I am already using? Instead of jumping into another system, I am much better off putting more traffic into what I already have and scaling up my business the right way.
When I did not immediately respond with interest, this person took it to another level. They told me I was now “disqualified” from seeing their strategy, as if that was supposed to make me feel like I was missing out. But here is the reality. They were already disqualified as a sponsor the moment they sent me that first message. The way they approached me showed that they had no real strategy beyond blindly pitching strangers. Why would I ever want to join someone who does not know how to market the right way? If this is how they bring people in, how are they going to help anyone succeed?
This is exactly why so many people fail in online marketing. They focus on pushing sales instead of building relationships. They treat people like numbers instead of individuals. They think success comes from blasting messages to as many people as possible instead of actually providing value and showing why someone should want to work with them.
The truth is, people buy from those they know, like, and trust. If you want to build a long-term business, you have to take the time to connect with people, offer valuable insights, and show that you genuinely care about their success. Spamming links, sending mass messages, and treating potential partners like just another sale will never lead to real success.
Think about it from your own perspective. If someone randomly messaged you with a sales pitch before even saying hello, would that make you want to do business with them? Probably not. But if someone reached out, engaged in a real conversation, asked about your goals, and provided something of value, you would be much more likely to consider what they have to offer.
This is why trust leads to sales, not the other way around. If your only strategy is to blast out links and hope for quick sign-ups, you are not going to make it very far. And if you are on the receiving end of that kind of pitch, do not feel like you are missing out when someone tells you that you are “disqualified” from their system. If they had a real strategy, they would not have to rely on cold pitching and empty ultimatums to get people to join.
So here is the big question. How far do you think this person is going to make it in online marketing? My guess is not very far. They will continue to repeat the same mistakes, burn through their list of contacts, and wonder why they are not getting results. Meanwhile, those who focus on building real connections and driving quality traffic will continue to grow and scale their businesses the right way.
If you are serious about success, take this as a lesson. Focus on relationships. Provide real value. Treat people like human beings, not just potential sales. When you do this, you will not only see better results, but you will also create a business that lasts.
What are your thoughts on this kind of approach? Have you ever experienced something similar? Let’s talk in the comments.
P.S. One of the biggest mistakes people make in online marketing is treating prospects like numbers instead of real people. That’s exactly why blasting cold pitches at strangers doesn’t work. Instead, you can build a hands-off relationship through automated emails that feel personal and valuable.
With the right email sequence, you stay in touch, provide helpful insights, and let people warm up to your offer without chasing them down or pushing them away. When people feel valued, they stick around and that’s how real success happens.
