Done-for-you (DFY) funnels sound like a dream come true. Everything is pre-built, the sales copy is written, the videos are recorded, and the follow-ups are automated. You just plug in and start promoting, right?
But here’s the harsh truth: most DFY funnels are branding someone else, not you. If you’re using a funnel where someone else is saying their name, telling their story, and showcasing their success, then you’re essentially driving traffic to build their brand, not yours.
Think about it. When a potential customer watches a sales video inside a DFY funnel, who do they see? Not you, they see the creator of the funnel. They hear that person’s voice, listen to their backstory, and start to trust them. Then what happens? That person starts researching the creator. They go to Google, YouTube, or social media, searching for the name they saw in the video. And who do they end up joining? More often than not, they join the person who made the funnel instead of you.
This happens because people buy from who they know, like, and trust. If the funnel is building trust for someone else, you’re just a middleman. When prospects search for the person in the video, they find that person’s content, not yours. Instead of positioning yourself as an authority, you’re simply distributing someone else’s brand. This is why so many marketers struggle to convert leads into sales, they’re sending traffic to a funnel that makes the creator the trusted expert while they remain invisible.
Now, does this mean DFY funnels are completely useless? No. They can work if you use them the right way. Instead of blindly sending traffic, personalize the funnel as much as possible. Use a bridge page before sending people to the DFY funnel. A bridge page allows you to introduce yourself first. Record a personal video saying, “Hey, before you watch this, let me tell you why I’m excited about it.” This way, you become part of the process. Add your own branding elements, logo, name, and story, to the emails and follow-ups.
Building a personal connection first makes a huge difference. Instead of running ads straight to a DFY funnel, send people to your own lead capture page first. Get them on your email list and start building relationships before directing them to the funnel. Use retargeting ads with your face and name so they associate the offer with you, not just the funnel creator.
Creating your own content around the funnel strengthens your brand. Make YouTube videos and Facebook posts about your journey with the system. Offer bonuses or extra coaching when they sign up through your link. Position yourself as a guide, not just a funnel pusher.
So, who’s really getting branded? If you’re using a done-for-you funnel without adding your own brand, the creator of that funnel is getting all the exposure. They are the ones people remember, trust, and ultimately buy from. But if you tweak the system, insert yourself into the process, and focus on branding YOU, then you can still make DFY funnels work for you. The key is making sure that you are the one people know, like, and trust, not just the person who built the funnel.
Done-for-you funnels are only as powerful as your ability to stand out within them. If you blindly send traffic without branding yourself, you’re just building someone else’s business. But if you play it smart, add personalization, and create content around it, you can leverage the system while still making sure YOU are the brand that people follow and buy from.
P.S. Now that you know the truth about done-for-you funnels and how to use them the right way, here’s a great one that you can leverage while still building your own brand. Check it out here, just remember to make it yours so people follow you!
