If you’ve ever sat through one of those hyped-up webinars expecting real training, only to get vague advice and a sales pitch, you’re not crazy. That’s exactly what they’re built to do.
The truth? Most of the so-called “training” inside webinars is complete BS. It’s carefully packaged to look like value, but it’s designed for one thing, conversion. Not skill development. Not business growth. And definitely not your long-term success.
The Real Purpose of Webinars
When you click into a webinar, you think you’re getting access to high-level insight. What you’re actually walking into is a scripted sales funnel. These things follow a set pattern, hook you with a big claim, keep you engaged with a personal struggle story, throw in a few vague “tips,” and then close with a pitch.
They might say, “I’m going to show you exactly how I built a six-figure business from scratch,” but what they really mean is, “I’m going to tell you just enough to get you excited, then upsell you.” That’s not training. That’s performance.
Real training gives you the meat upfront. It doesn’t hold back. It’s not scared of you applying the information on your own. Most webinars? They spoon-feed shallow motivation so you stay stuck and chase the next big reveal.
Why Their “Training” Isn’t Really Training
Let’s take an example. A webinar might be titled “How to Get Unlimited Leads on Facebook Without Spending a Dime.” Sounds good, right? But when you sit through it, here’s what you actually get: advice like “start posting value,” “engage with your audience,” and “stay consistent.”
That’s not a strategy. That’s motivational noise in disguise. You walk away no better equipped than when you started. You still don’t know what to post, how to write it, how to message leads, or how to turn a like into a customer.
Real training walks you through process. It shows you how to build systems. It teaches skills like messaging, positioning, content creation, closing, and automation. If a webinar doesn’t deliver that, it’s not training, it’s bait.
Why So Many People Fall for It
If you’re new to online business, it’s easy to fall for this stuff. You don’t know what good training looks like yet. So when someone shows up with charisma and confidence, you believe they’re giving you the secret sauce. You think you just need to “trust the process” and stay positive.
Here’s what really happens. You leave fired up. You post a few quotes. You send a few messages. Nothing happens. Then the excitement turns into doubt. You start questioning yourself instead of questioning the garbage training that got you here.
That’s how people get stuck. Jumping from webinar to webinar, course to course, always looking, never building. It’s not your fault. It’s the system. It feeds off your hope and keeps you dependent on the next event, launch, or call.
What Real Training Actually Looks Like
Real training doesn’t waste time. It gives you real frameworks. Instead of saying “post value,” it teaches you a formula, Hook, Story, CTA and breaks down how to use it.
It gives you actual wording, closing language, structure, conversation flow. You don’t get vague tips like “build relationships.” You get specifics. You get application. You get results.
And it builds real, transferable skills. Skills that let you build your own brand, write your own copy, drive your own traffic, and close your own sales. No handouts. No team calls. No dependency.
You won’t find this in most webinars because they’re not designed to create independence. They’re built to keep you emotionally charged, not logically skilled. That’s how they get repeat buyers and loyal followers but not real builders.
What You Need to Do Instead
If you’re serious about winning online, stop chasing hype. Start chasing skills. Stop watching others succeed and start building what they’ve built, one tool, one system, one skill at a time.
Find people who teach without baiting you. People who give real value up front. People who actually know how to build, not just sell hype. Learn from them. Study them. Apply what works.
Test everything. Don’t just consume information. Apply it. If it creates results, keep it. If it doesn’t, cut it. Most of what you’ve heard won’t survive real application and that’s exactly why you’ve felt stuck.
The skills that move you forward is influence, communication, positioning, and automation. Learn how to write. Learn how to sell. Learn how to attract. That’s what frees you.
The Bottom Line
Webinars can be motivating. They can remind you what’s possible. But don’t confuse excitement with education. If you leave fired up but no more equipped, you didn’t get trained, you got played.
You want to win? Build skills. Build systems. Get around people who actually teach. That’s what I’m doing. That’s what I’m building. And that’s what I’ll show you, no BS, no filters, just the real work that gets real results.
Michael Petty
404.997.3390
Let’s build this like a business, not a fantasy.
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